Got (Real) Milk?

Goodby, Silverstein and Partners are back with a new “Got Milk?” campaign called ‘Science of Imitation Milk’. Well, actually more than a campaign to promote milk, it’s a campaign against imitation milk such as almond, soy and coconut milk, which is as interesting as controversial. It consists of two TVC and an interactive website where they educate the public about the ingredients of “imitation milk”.

The art direction of the project is superb, the TVC are fun, and the website is OK. For sure I think we could spend a really long time debating the disparaging contents of the campaign itself, but I don’t think this is the place to have such conversation, right?

Hat tip to The Denver Egotist