Guitar Pee - wee make music

Billboard Brasil brought its slogan Music can come from anywhere to life with this installation that turns a ‘physical need’ into a guitar solo.  ”Guitar Pee” recently toured select bars in Sao Paulo.

In addition to looking like an electric guitar - it worked like a guitar.  The pressure sensitive pads set off a unique electric solo that was uploaded to a website - available for download and sharing.

Is urinal gamification an emerging trend?

agency : AlmapBBDO

via : Fubiz