Dads in briefs

How often do you see great advertising for air an conditioning brand?  I love this campaign for BGH coming out of Argentina.  A pure creative idea born out of a great universal insight… nobody likes to see Dads in Briefs. The idea is perfectly executed down to the smallest detail — I think the voice over is especially well chosen. This should do well in Cannes.

There’s not much more to say other than I wish I’d done it.

Agency : Del Campo Nazca Saarchi & Saatchi