The Ex Lover Blocker App

Content blocking apps are growing in popularity. You can block football scores to be able to watch the game later (see Heineken) or you can decide to block ads that promote impossible beauty (see Dove). Now, you can also help those friends who recently were dumped by their girlfriends and can’t help trying to call them back to prolong the humiliation. In Brazil, Guaraná Antarctica has launched an amusing Ex-Lover Blocker App that will prevent your friends from dialing their Ex number. If they ignore the block, the world will make fun of them on social media. Evil, but cool.

I don’t know if I’m posting this because I think it is a good brand activation, or just because I love the video that promotes the App itself. Please watch it below and help me finding an answer…

The agency is DM9DDB Brazil.

via Digital Buzz.