How to look your best the morning after

Ever went to YouTube for tips and instructions? From using software to cooking and fixing things, instructional videos by everyday people have become our inspiration and indispensable helpers. Lauren Luke for example is one of YouTube’s stars when it comes to all things make up. And BBH London have done a clever collaboration with her to raise awareness for a charity.

The videos is racking up lots of positive comments and likes from her subscribers. You can see more of Lauren Luke (panacea81) in this BBC documentary and find the charity Refuge here.

Agency: BBH London

Update: as per the comments below, last year a Spanish campaign for a similar cause worked with video bloggers, among them make up blogger Isasaweis. See her video titled ‘How to make up a black eye’ below: