Meet the Superhumans

Wow. Or maybe, ouch. This TVC by Channel 4 to promote its coverage of the Paralympic Games might hit it like a punch in the stomach. It will give you goosebumps. I quote Slate Magazine that says it’s the most amazing Olympic video you’ll ever see. Must watch. Must share.

The 90 seconds film has been directed by Tom Tagholm and produced in-house by Channel 4. Learn more about the Meet the Superhumans campaign on Channel 4′s website.