Specsavers capitalises on Olympics Korea flag fiasco

Specsavers has very quickly and effectively launched a tactical press advert jumping on the furore around the error that took place at the Olympics on Wednesday when the country flags were mixed up for North and South Korea at a football match. 

Scheduled to appear in most of the UK papers today (Friday) the advert reinforces Specsavers excellent tagline “Should’ve gone to Specsavers” by putting both flags next to each other and writing their slogan below in Korean.

Specsavers is one of the most nimble of advertisers, known for its quick, tactical ads. This is due in part to its advertising being created in house, with this execution specifically by creatives Simon Bougourd and Neil Brush. Creative direction was led by Graham Daldry.

Daldry said: “We were on the lookout for an Olympic ‘Should’ve’ and we haven’t had to wait long for a classic.

The last notable example by Specsavers was back in June, when England were playing Ukraine and a shot by Frank Lampard has clearly crossed the line but was not given. The linesman was told he too “Should’ve gone to Specsavers”.