New Beetle Shark Cage

We see an incredible amount of product placement/integration for cars but the lastest move from VW cannot go unnoticed.  As sponsor of the 25th anniversary of shark week on the Discovery Channel they’ve built an underwater shark cage in the shape of the new beetle.

I’m not quite sure what the connection between the new beetle and shark week is, but I guess this is the kind of thing you can do when you have an iconic product that’s recognizable from it’s shape alone!