Old Spice Muscle Music

Wieden + Kennedy and B-Reel have created the ultimate interactive music kit, making muscles sing. In a special Vimeo execution they hooked up Terry Crews’ body to an array of ludicruous instruments. Use your keyboard and play that body. What’s your favourite piece? Mine would have to be the ‘Flame Sax’, no doubt.

Go on, play it here. You can even save your personal mix into your own Vimeo account, which is a pretty clever way to spread the tune of Old Spice and Terry’s muscles.

Agency: Wieden+Kennedy / B-Reel