Trident’s Bohemian Rhapsody

I like chewing gum advertising, because the product is by nature so dull and impossible to differentiate that advertising becomes the key to its success. And sense of humor is 99% of the times the key to grab consumers’ attention and get them to chew more and chew better. The latest TVC for Trident’s Fresh is beautifully shot, mildly surprising and quite entertaining, three ingredients that mixed together guarantee any campaign an honorable mention here on Adverblog, even if the bold choice of Bohemian Rhapsody as sound track might horrify the Queen’s (and Wayne’s World) hardcore fans.

The agency is F/Nazca Saatchi & Saatchi.