Sneaky Vodafone books

Aussies LOVE cricket. Vodafone Australia has launched a new campaign for cricket lovers across the nation. Go to the site and order a ‘book’ or download a cover for a book and you instantly have a cover for your mobile phone to ‘pretend’ you are doing something super useful, when in fact you are actually watching the cricket. Nice idea from Scott Mortimer and Wellison D’Assuncao at Ogilvy in Sydney.

With titles like Whipper Snipper Maintenance and Handmade Gifts of Love you should find one that suits you Site is here vbook.com.au