Metro: Dumb ways to die

Trains are dangerous things. And if you’re not careful around them, you could end up dying in the dumbest way possible.
That’s the message behind a new ad campaign for Melbourne, Australia’s Metro Trains. They’ve tapped a local artist to record a catchy little tune and set it too the cutest little death animations you’ll ever see. The result is “Dumb Way to Die.” Check out the video and be prepared, it will get stuck in your head.

The site is here

Agency is http://www.mccann.com.au/

Also a tumblr site - http://dumbwaystodie.tumblr.com/