ChocoTweets for Santa

“Sweet” campaign made in Holland where chocolate brand Jamin is welcoming the arrival of Sinterklaas with a Twitter-based contest. If you’re not familiar with the Dutch tradition, you gotta know that Sinterklaas (the local version of Santa Claus) arrives every year on December 5th, distributing chocolate letters and candies to all the children (and not only) who behaved and wrote him a short poem. So this time Jamin is encouraging young and old to tweet their poems and transform them in 140 virtual chocoletters.

The most popular Chocotweets will be turned into real Jamin chocolate letters which will be delivered to the winners on the very Sinterklaas day.

For once an online contest that is not cheap. It’s a lovely idea that connects brand, tradition and social media in a relevant and simple way. Well done JWT Amsterdam.

Wanna give it a try? You might be still on time…