Axe Morning After Pillow

I’m not always a big fan of Axe/Lynx sexist campaigns, but I definitely appreciate when they play with the insights with sense of humor. The latest execution comes from Puerto Rico and tries to provide a solution to guys who try to “escape” the morning after. An inflatable pillow that you can leave behind so that the girl can think you are still there by her side…

The idea is fun, the execution is good (although a bit too long), but the best part is definitely at the end when, and I’m not spoiling anything here, they feature the different pillow models available, from skinny, to tanned to hairy… hilarious!

The agency is DDB Latina Puerto Rico.