Swatch Push The Button

Ok so it’s slim-pickings this time of year but we did see this facebook promotion from Swatch in Isreal from earlier this year. Swatch, the international watch company, launched its all-new Swatch Chrono Plastic collection in Israel. The slogan for the campaign was “Push the button of fun”, designed to introduce the collection’s values of fun, extreme sports, and style.

To promote the new collection, Purple came up with ‘Stop the Time’­—a branded Facebook game where fans chose their favorite Swatch Chrono Plastic watch and kept their mouse button pushed on it. The longer they held onto the watch with their mouse, the greater their chance of winning it at the end of that week.