Digital 2012 according to Louis Vuitton

Luxury brands, Chanel, Hermes and Louis Vuitton in particular, rock with online storytelling. Check out for example the impressive digital portfolio filled with all the content that the brand directed by Marc Jacobs created in 2012.

The art of packing, a project that we also covered back in June, was by far my favorite execution, even if it’s hard not to love the Muhammad Ali content piece as well.