Leica’s soul
A fantastic cinema commercial, almost a documentary, beautifully shot in black & white, has just been released in Brazil to support the launch of the Leica M-Monochrom camera, the digital camera that only shoots in black & white. The story is told from the POV of the camera itself, taking the viewer through a few decades of history, passion and war. The images were produced in just four days of filming and no archive footage has been used.
If you are into photography, you will recognize that the story of the camera told in the movie, is actually the story of life of Robert Capa.
The agency is by F/Nazca Saatchi & Saatchi, production company Sentimental Filme, director Vellas.
