Occupy IKEA

Occupy to get attention, occupy to claim your rights. Sometimes, not always, this is a strategy that pays back… At least it did in this case in Portugal, where TBWA staged an occupation of the IKEA’s store in Lisbon to spread the news of its newly launched online store also serving the island of Madeira.

The case study is pretty fun to watch, and it works pretty nicely both to tell the story of what happened as well as to get cool buzz around the Swedish brand that, once again, proved to be really good in both ambient and digital marketing.

The agency is TBWA Lisbon, Portugal.