Solar powered Danes have more sex

Exactly how much energy do you get from a sunny holiday? Danish SPIES Travels built two solar charging dummies and sent them on two very different winter holidays, one in balmy Spain, one in solar-starved Denmark. See the video to find out which dummy had more grinding power.

Agency RBML (who also brought you the “Generous Chocolate Store“) found a fun new way to advertise the age old argument: having a holiday in the sun recharges your inner batteries. And if the scientific earnestness and chilled Scandinavian film style amused you, maybe it’s time to check out Spies sunny offerings.

Agency: Robert/Boisen & Like-minded
Client: Spies Travel