Durex SOS Condoms

It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed.

The campaign, or maybe I should say the branded service, has launched last month in Dubai and it has proved quite successful, to the point that Durex has now launched a Facebook competition to decide in which other city they will activate the service next. To cast your vote, check out the Facebook page here, and make sure to watch the video that promotes the project. It’s quite amusing and nicely filmed.