Hermès “Vive Le Sport”

Hermès spring/summer range comes to life in 4 stop motion videos celebrating “sport” in a way that only Hermès could do. The four films were directed by Simon Cahn who formerly worked with Spike Jones on a stop motion film.  I really like the Hermés brand because it’s one of the few brands to show such a natural confidence and eccentricity.  In addition to croquet & pétanque which might be expected, Hermès also features ping pong and leapfrog.

Not all sports are active - no sport today as the boules take a nap on the Hermès pillows.

You can see the ‘Vive Le Sport’ microsite here.

Agency : Digitas France

Production Agency : Frenzy Paris