The Oreo cream separator

Wieden + Kennedy masters the art of creating hilarious fictional characters. After Mustafa for Old Spice and the guy with the brown speedo for Southern Comfort, now it’s time for the Portlandia cookie engineer to join their reel. Discover the story of David Neevel, the man who created the machines that separates the cream from the cookie in OREO’s cookies.

And don’t laugh. This is serious stuff. And since I’ve been living in Portland, OR for the last two years I can tell you this is also a spot on commercial to support the “Keep Portland weird” movement!