Magnum Pleasure Hunt 3

April 16, 2013 at 5:22 by Mark Comments

So I first received an authentic ransom letter (with individually cut out letters = painstaking!!) that directed me to a site where a dude gets kidnapped. In order for you to release him from his captors you must go through a series of games and collect all the ingredients of the new Magnum ice-cream. This is the sequel to the award-winning Magnum Pleasure Hunt Across the Internet 1 & 2. Ohh and the games work just lovely on your phone as built in HTML5. Agency is Lowe Brindfors in Sweden.

The games are fun and are linked to a leader board to make you try harder to get on top.

Try your luck here. http://pleasurehunt3.mymagnum.com/

Lowe Brindfors credit list
Account Director: Tina Jarlerud
Strategic Director: Oscar Erlandsson
Digital Producer: Sofia Jönsson
Executive Creative Director: Rickard Villard
Creative Director: Patrik Westerdahl, Petter Lublin
Copywriter: Henrik Haeger
Account Manager: Jessica Nordlund, Anna Tanser Wohlin
Technical Producer: Tobias Löfgren

Production house: B-Reel / B-Reel Commercials (Creative Director: Lars Bjurman, Director: Patrik Gyllström)
Production sound: Plan8

The ransom letter all indi letters cut out and pasted. Must have been some poor interns with sore fingers!!!