Window Shopping with bpost

Next time you walk through Brussels you might see a curious version of online window shopping. This LIVE WEBSHOP, temporarily set up to promote the Belgian postal service bpost, proved very popular. Demonstrating their expertise in delivering online purchases, bpost sold a wide range of popular products and delivered them right there and then.
Through live streaming visitors could follow the whole sales process up to the departure of their package. The fact that the prices of all products dropped live every second in a reverse auction added to the fun.

Agency: TBWA Brussels