#lowesfixinsix - a perfect use of Vine

So many brands try to jump onto a new platform without really having a strong idea behind it. I love how Lowe’s have used Vine to bring something interesting and useful to consumers which is truly inspired by Vine (rather than forced onto Vine).  It’s quite incredible to see what you can fit into a six second film!

Stripped screw? No problem, just use a rubber band. #lowesfixinsix#howtovine.co/v/bU61aqq2YOp

— Lowe’s (@Lowes) April 21, 2013

@Lowes have produced a series of six second stop motion films under the hashtag of #lowesfixinsix. The videos cover anything from dealing with a threaded screw - to peeling stickers off newly purchased objects with a hairdryer.

Any sticker peels right off when you use a hair dryer. #lowesfixinsix #tip #stopmotion vine.co/v/bPH2WPpnA7r — Lowe’s (@Lowes) April 24, 2013
 

The films were made by Meagan Cignoli who was a finalist in the #6secfilms Vine contest at the Tribeca Film Festival.

via Adage

Agency BBDO