2013 Cannes Review - RISK THE IDEA

Here’s a deep dive into the trends and themes I saw coming out of Cannes this year.

We’ve never seen such an incredibly high level of craft across the board and cross category - which puts even more focus and importance on the idea as the differentiating factor.  The theme for this year’s review is RISK THE IDEA.  You can see the presentation on slideshare here :

For the curious, here’s a timelapse of the Cyber jury room -