Reverse pitch process

I find this proactive approach to new business by Fantasy Interactive (Fi) very interesting. Most pitches are called by clients, asking the agency to present a vision for the brand or business.   Fi have flipped the situation.  They’ve simply published a vision for how the travel & aviation sector could be improved online.

What I like is that they have then sent a tweet to airline companies, inviting them to take a look.

Hello @QantasAirways @FlyAirNZ @VirginAustralia Flight awesome to Disruption is now boarding http://t.co/8cEhltTyGL — Fi (@F_i) July 24, 2013

I asked David Martin the CEO and founder (who incidentally is a pilot and aviation enthusiast) to describe the approach :

Sometimes we see the most creative solutions arise within the most challenging problems. We are enormously charged by working together to disrupt a vertical we believe could yield such a dramatic result. Travel in general is a vertical we feel has mass appeal online, on the go and offline. Travel is inspiring, it’s a utility, it’s a privilege. We want to make a difference. And sometimes you just gotta go out there and do it yourself. This concept is a conversation starter. It’s only potential. David Martin, CEO & Founder,

We’ve written about open conversations before, but this is the first time I’ve seen it used for new business. I’ll be interested to see if any airlines reply.

You can see the casestudy here.