Adidas light up Leo Messi

The best creativity is often about creating experiences and content that your consumers love. Adidas seems to have scored with some video content featuring Leo Messi kitted up in the latest gear – including the new F50 boots – and a few hundred LED lights.

The effect is simple and beautifully presents Messi’s winning skills as he performs some tricks with a ball also fitted with LEDs. It’s a good example of how technology and innovation is used to reveal something creative and artistic in an athlete and product rather than going into digital marketing trickery.