Who hasn’t asked for a late checkout?

It’s great to see a brand flip industry standards.  The Art Series Hotel in Melbourne turned the problem of low occupancy rates into a communication opportunity as well as an additional revenue stream.  Overstay Checkout is a very clever promo and activation idea that touches on product innovation.

I’m sure that most of us at some time or another have been frustrated by the obligatory 11am checkout.  At the Art Series Hotel, guests were invited to “overstay”.  This meant that they didn’t have to check out until somebody else checked in.

It’s great to see a compelling business idea at the heart of a smart advertising.  As well as generating conversations and increasing awareness, they found the guests who overstayed spent additional revenue in hotel services.

Agency : naked melbourne

via contagious