Heineken Crack the US Open

Heineken found a new way to use Instagram for their sponsorship of the US Open. Using the mobile Instagram app you are invited to join a scavenger hunt. Scan the tennis crowd pictured in more than 250 separate Instagrams. Then hashtag the correct picture and you might find yourself among the spectators at the real US Open Men’s Final.

While you can check out the pictures on Heineken’s Instagram web page, the game really makes more sense by playing Hawkeye on your mobile phone. Follow @crack_the_us_open and good luck scouting for those hidden clues!

Agency: Wieden + Kennedy