Need to explain digital to your colleagues ?

After its global hit ” The best digital campaigns of 2012“, whose slideshare reached 328K views, our Adverblog friend Gregory is back with a presentation of its own.

Most of you are digital professionals, and as Gregory is mentionning it in his introduction, this presentation is not dedicated directly to you. But, in our digital world we can all witness the gap which can sometimes exists between marketers. This presentation is a good exercise of how to explain digital in a constructive way to our colleagues. With no self-sufficiency and with taste : it is beautifully illustrated by Gaelle Lasne.