Made from cool

More than just a tagline, this campaign from Danish fashion brand PREMIUM by JACK & JONES really is made from cool. I love it.  The 5 films feature Christopher Walken who plays the part to perfection and literally brings a touch of magic to each spot.  The styling and art direction is flawless.

On the button

Cool from wool

Knit with wit

Sewing it up

The supernatural powers of the main character and real/surreal style reminds of the Heineken’s “making of the date”.