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Michael Kors loves Instagram

November 18, 2013 at 1:04 by Ana Comments

Michael Kors loves Instagram so much that it became the first brand to advertise there. And Instagram loves it back. Barely a day and a half after debuting its sponsored pic (above), Kors’ Instagram account acquire about 34K new followers. After crunching some numbers, this means that a single sponsored post gained 16x more followers than a regular one.

This should be such a shocker, regarding the fact that sponsored posts are seen by people who do not already follow @michaelkors on Instagram so gaining followers is easier than exposing the already existing fan base to brand content, but there you have it.

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