Pay in your fitting room, while still trying your clothes on

One more thing from the retail innovation folder: this one comes from H&M, in the form of LED screens outside its newly opened flagship on Times Square, and iPad stations in the fitting rooms in it. The store was opened last week by no one else but Lady Gaga herself, and in the event of the highly anticipated collaboration between H&M and Isabel Marant.

The lines in front of the store on the day of opening were insane, but luckily the checkouts in the fitting rooms reduced the lines in front of cash registers. That’s pretty neat, I’d love it if other stored offered this.

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