Coke Screams Utility

Everything about this brand awareness effort screams utility, and we should pay notice. The execution came from the Coke’s brand core mission, which is to deliver happiness. Well, Christmas is time of happiness, usually in the form of gifts wrapped up in the festive paper. Coke managed to stay true to its mission and to be useful in a really tangible way.

This campaign comes from Belgium, and is done by Duval Guillaume.

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