How would you look if you weren’t photoshopped? Aerie finds out.

This is something more of lingerie brands would do if they had the balls. Featuring real-life, non-skinny women so far has helped only Dove to be an iconic brand with its “Real Beauty” campaign, but lingerie brands were slow to respond. Not anymore.

Aerie (an American Eagle company) launched “Aerie Real” campaign showing un-Photoshopped models. They look amazing and the entire campaign is super-refreshing. The effort is even more meaningful knowing Aerie’s audience: adolescent girls who are still figuring out their body image.

There’s also #aeriereal social component to the campaign, where girls submit their own photos. I’d really love to see the sales figures after this campaign, hope that it worked!

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