In Russia, online shopping comes with a human touch. Literally.

Lamoda is Russian retailer that employes curriers who double as style consultants. It’s actually pretty smart: because of Russian unreliable postal service, the currier option works great - and because we are dealing with fashion-obsessed consumers, style advice is a must. Customers can pick and choose which items from their order they would like to keep, and which ones they don’t like anymore, and pay on the spot. Of course, in the US and most of other countries this is all automated, but sometimes it’s nice to add a human touch - out of necessity or choice, it doesn’t matter.

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