LEGO ads come to TV. Like, ads with LEGO people in them.

British ITV ran the first ever Lego ad. Ad with Lego people in it. The stunt features remakes of commercials depicting Lenny Henry and BT’s roommates, and is meant to promote Warner Bros upcoming release of “The Lego Movie.” Lego ads (which are all recreations of ads currently running on ITV) were featured during this past Sunday’s Dancing on Ice half-time advertising break.

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