IKEA Wonderful Everyday: Romantic, Meaningful, Sustainable

This IKEA campaign is beautiful. It’s called “the Wonderful Everyday” and it’s running in UK and Ireland. TV spots depict IKEA LED lighting illuminating a dark forest, and are aimed at promoting IKEA’s focus on sustainability. LED lightbulbs are energy efficient and last way longer than regular lightbulbs.

Credits for creating this lovely campaign go to Mother London.

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