A must read: Branding potential of the most popular mobile apps

There is a recurring joke among early adopters of ever-new mobile apps about how unsavvy most brands are when building their presence on apps like Vine, Snapchat or Secret. This attitude comes from the belief that most apps are thoroughly brand-unfriendly. But is that really so? As with everything else, however, brand behavior on new mobile apps needs to feel organic to the medium. Do not interrupt, be useful is a good first rule of thumb. Via Adweek.

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