WeightWatchers Incredible You

It’s good to see big brands do something new together, as a team. Getty Images and WeightWatchers have joined up to remind everyone how incredible they are - and subsequently lead a healthier life. Use Getty’s enormous archive of creative photos totally free thanks to WeightWatchers, to create your own film of the ‘Incredible You’.

You can explore your own personal ‘Incredible You’ here and further educate yourself in food, inner balance and exercise via the ‘University of Incredible’ here.

Using Getty Images API Connect in a totally new way, agency Reactive’s R&D team had built a working prototype in less than 12 hours. This enabled the quick and easy bonding between Weight Watchers and Getty Images.

Agency: Reactive
Client: WeightWatchers

TVC: BMF