A fun public activation reached us from Belgium. PlayStation heroes of inFAMOUS: Second Son are full of electrical superpowers. That’s why PlayStation asked ordinary Belgians if they could do the same. Insert two fingers into the an electrical socket. Hold them there for at least 5 seconds while the current rises. Are you strong enough?
Agency: TBWA Belgium
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy
