20 guys wax below the belt to help save your nuts

Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low - hopefully this will change.

Crush and BBDO have produced a film that showing 20 guys “getting waxed below the belt… to help save your nuts”.

The backstory behind the film (on Co.Create) is quite interesting.

“Andre Arevalo, one of Crush’s flame artists, originally conceived the idea as a test to prove that women had superior pain tolerance (we do). The plan was to pit 20 men against 20 women on a waxing table and present the results in a split screen film. But as they idea evolved it grew into something with greater purpose.”