Food Porn : sexy advertising

To end the week on something light, let’s look at 2 campaigns that take FMCG brands into the online world of porn and late night chat lines.  Oasis has launched a spoof of YouPorn.com called YouPomm (quick translation: pomme = apple in French so there is a cute fit for the fruity soft drink brand).  The agency was Marcel in Paris.

In Australia, Kellogg’s Crunchy Nut Cereal has launched ‘Midnight Spooning’ a campaign inviting people to call a late night chat line or text a smart chat-bot, to have a one-on-one choose your own adventure style experience directly with the brand, created by VML Sydney.

The campaign is time sensitive, and the cheeky channels come alive between the hours of 8.30pm and 5am.  Photoshop filters have been working hard to bring to life the ‘genre‘ (It’s been a while since I’ve seen so much embossed type).

The campaign takes Crunchy Nut’s tongue-in-cheek brand persona to a new level, expanding the role of the product to those who aren’t always awake at breakfast time.