Brazilian Braille Ad

A clever new online ad from McCann in Sao Paulo. The Braille ad raises awareness of the Dorina Norwill Foundation for Blind People by having the user swipe of some digital braille to reveal a message prompting them to donate.

Advertising Agency:WMcCann, Sao Paulo, Brazil
CCO:Washington Olivetto
Creative Director:Milton Mastrocessario e Guime Davidson
Copywriter:Joao Pires
Art Director:Francisco Oliveira
Account Service:Murilo Candelot e Caio Amaral
Rtvc:Regina Knapp
Director Of Photography:Guto Nobrega
Edition and Post Production:Daniel Bragio
Sound Production:Loud
Soundtrack:Loud
Operation Director:Vera Dreckmann
Director Of Technology:Paulo Pacheco
Web Production:Andre Freitas, Felipe Amaral, Andre Nagae
Client:Daniela Santos Coutelle