Cannes Predictions - Part 1
Cannes is always a bit of a lottery.  However, it’s been fun to step back and think about what themes we might see emerging this year.  You’ll find a wrap up below :
- Advertising inspired by the environment (in realtime)
- Advertising re-enchants (or hacks) the everyday
- Selfies and the importance of me
- Advertising that reinvents the product
- The most interesting man in the world is trending
- Advertising that might make the jury laugh.
- Blockbusters
- Grand Prix or nothing
See Cannes Predictions Part 2 > “What the judges say”.
