Cannes Cyber Grand Prix Announced

June 19, 2014 at 2:14 by Mark Comments

The jury awarded three Grand Prix awards: Pharrell Williams “24 hours of Happy” via Iconoclast Paris, Volvo Trucks “Live Test Series” from Forsman & Bodenfors Sweden and “The Scarecrow” for Chipotle Mexican Grill by Creative Artists Agency, Los Angeles.

The full list of winners ~~should be live soon~~ is now live at http://winners.canneslions.com/2014/interactive/index.cfm?award=1

Volvo Trucks Live Test Series
The creative idea was to carry out extreme tests of relevant product features, in a live set up, where the outcome could never be guaranteed. In this way we could thrill and engage the widest possible audience while still providing a valid demonstration of the new truck.