2014 Cannes Review : Big Emotion trumps Big Data

After looking through the winners this year at Cannes, it felt like Big Emotion trumped Big Data. I’ve put together a selection of what I found to be the most interesting work from the festival with this overarching theme in mind.

I’ve explored 4 areas under this theme “Big Emotion” : Data & Technology, Selfies & the power of “me”, Storytelling and Product Experience.