When did doing something ‘like a girl’ become an insult?

Purposeful branding has been a big theme over the last few years. The inspiring presentation from Bridget posted yesterday showed many examples where brand behaviours are aspiring to serve the world at the same time as growing business.

A small CPG/FMCG company called Proctor & Gamble have recently taken on self-esteem in an excellent effort for Always.

“Like a Girl” is a video that raises an objection with the age-old expression being used to express a weak and lesser form of anything from running, to sport to fighting.

The point of tension is captured with a simple question: “When did doing something ‘like a girl’ become an insult?”

Check out the video but also look at the quality of proactive engagement in social media around #likeagirl

No wonder its getting a lot of shares.