End of the World via Social Media

Australian end of the world movie These Final Hours is teasing audiences with a campaign which shows users what their friends might say to them on social media if the apocalypse was imminent. Once consumers grant These Final Hours permission to access their Facebook data, it creates a series of personalised feeds, apparently from their friends.

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The site continues to a desktop display where users can interact with a series of social media feeds personalised for them.

Agency is Soap Creative